



Building on our success with the modulR iPad case, we were approached by Delta to develop a unique product that combined a travel ditty bag with a functional phone stand. The concept revolved around a two-toned, fabric-covered hard case that unzips to reveal a cleverly designed phone stand. Additionally, a second zipper pocket provided ample space for travel essentials, making it both practical and stylish. Despite extensive prototyping and months of discussions with various levels of management, the product ultimately didn’t make it into production. While we didn’t quite make it, the experience was immensely valuable, offering insights into product design, collaboration, and the challenges of bringing innovative ideas to market.